12 February 2020, 2:00pm to 4:00pm

Aircraft manufacturers are ambitiously evolving their business models to gain a greater share of the industry's profit pool. As they pursue new approaches to design, manufacturing, supply chain and services, OEMs are significantly changing the landscape for manufacturing across the globe. What does this mean for suppliers in Asia? What are the challenges and opportunities? How differentiate in this new context? How can countries attract investments to be part of the vertical integration pursued by OEMs?

02:00pm – 02:15pm
Aviation in the Age of Trade Wars - Impact on Asia

What does global trade data reveal about the competitiveness of the Asia Pacific region? Given trade tensions and Chinese ambitions in aerospace, are we headed back towards two parallel East-West aviation universes? What can we learn from indigenous aircraft programs and their long-term impact on the national aerospace industries?

Mr. Richard Aboulafia

Vice President, Analysis, Teal Group

02:15pm – 02:30pm
New OEM Business Models and Impact on Suppliers

With commercial aircraft industry now effectively being a duopoly, the aircraft manufacturers are changing their business models with focus on improving their profitability. Some examples of this are vertical integration, redefinition of supplier relationships as well as investing in growth of their services businesses. How do these strategies look like and what is their impact on the supply chain? How are Asian suppliers impacted?

Dr. Kevin Michaels

Managing Director, AeroDynamic Advisory

02:30pm – 02:45pm
Aerospace Investment Trends and Asia’s Role

Over time the aerospace industry has become increasingly global as suppliers have sought access to talent, low cost manufacturing locations, or greater proximity to end markets. However, during the past decade, regional supply chains close to the aircraft assembly plant have become important again. What do the global aerospace investment patterns look like overall? Where are the key investments being made for manufacturing, engineering and MRO? What is the role of Asian aerospace in this?

Mr. Jonas Murby

Principal, AeroDynamic Advisory

02:45pm – 03:00pm
Building Value-Creating Clusters

Low-cost manufacturing is the entry channel to aerospace for many regions. However, there are ways for clusters to develop into greater complexity over time. This presentation shows some learnings and case studies from building aerospace clusters and adding capabilities over time to generate a greater value beyond the original low-cost manufacturing.

Mr. Chris Rao

Managing Director, Collins Aerospace

03:00pm – 03:15pm
A Tier1’s Perspective on the Supply Chain

Rolls-Royce – presents its perspective on its supply chain. What are Rolls Royce’s requirements on its supply base? How does Asia fit in? What strengths do various clusters in Asia offer? What are future opportunities for Asian suppliers?

Mr. Chris Hampden

Head of International Purchasing, Civil Aerospace, Rolls-Royce

03:15pm – 04:00pm
Panel Discussion / Q&A Session

An interactive panel discussion to include questions from the audience.


Mr. Jonas Murby


Dr Kevin Michaels

Mr. Chris Hampden

Mr. Chris Rao

Mr. Richard Aboulafia


Jonas Murby
AeroDynamic Advisory

Jonas Murby is a Principal at AeroDynamic Advisory, a speciality consulting firm focused on the global aerospace and aviation industries. He has 17 years of experience, including more than 60 consulting engagements for leading aviation and aerospace companies across the globe.

Previously, Jonas founded Merxcell, a boutique consultancy focusing on industrial marketing in the aerospace sector. Earlier, Jonas was a Principal with ICF (formerly AeroStrategy), in United States, where he assisted a global set of MROs, OEMs and investors with market analysis, market strategy, transaction support and customer satisfaction.

Earlier, Jonas worked for six years at Scandinavian Airlines and ST Aerospace Solutions in Denmark, with market analysis, value proposition development, business development and negotiation of industrial partnerships. This included two years as a commercial liaison at EADS Sogerma in France.

Jonas holds a Master of Science Mechanical Engineering from Chalmers University of Technology, with a specialization in Industrial Marketing and Logistics.

More Info
Kevin Michaels
Managing Director
AeroDynamic Advisory

Kevin Michaels is Managing Director of AeroDynamic Advisory, a speciality consulting firm focused on the global aerospace and aviation industries. He has 32 years of experience, including hundreds of consulting engagements for leading aviation and aerospace companies across the globe.

Kevin is a globally recognized expert in the aerospace manufacturing and MRO sectors, and has significant expertise in business-to-business marketing, customer satisfaction, M&A advisory, technology assessment, cluster development, and strategic planning. His experience spans all major market segments, including air transport, business & general aviation, and military.

Previously Dr Michaels was a Vice President with ICF International’s Aerospace & MRO consulting practice from 2011 - 2016. He was a co-founder and partner with AeroStrategy from 2001-2011, until its acquisition by ICF. Previously, Dr. Michaels was Director - Strategic Development with Rockwell Collins Government Systems, and Principal with The Canaan Group, an aerospace consultancy. He began his career as a project engineer with aeroengine supplier Williams International.

Dr. Michaels holds BS - Aerospace Engineering and MBA degrees from the University of Michigan, and MSc and PhD degrees in International Relations from the London School of Economics.

He is a contributing columnist to Aviation Week & Space Technology and chairs the advisory board of the University of Michigan’s Aerospace Engineering Department. In 2016, he joined the Board of Directors of aircraft parts distributor Proponent.

In 2018 he published his first book "AeroDynamic: Inside the High-Stakes Global Jetliner Ecosystem", which traces the transformation of the commercial aircraft business from 1990 to the present.

More Info
Chris Rao
Managing Director
Collins Aerospace

Chris Rao is the Managing Director of Goodrich Aerospace Services Pvt Ltd in India (now Collins Aerospace) a United Technologies Company.

Chris joined Goodrich in India in 1999 and has the unique distinction of being the first Senior Management Executive to setup a Multinational Aerospace Operation in India. He is responsible for strategically growing the India operations from a small Aerospace repair and Service center (10 employees) to a 3500 strong workforce encompassing manufacturing, business development, engineering services, sourcing , supply chain and support functions.

Collins Aerospace happens to be among the first multinational aerospace companies to have set up such an operation in India and are considered pioneers in the private aerospace industry in India.

Chris has been an executive committee member of the American Chamber of Commerce. Bangalore- Chapter. He is a guest speaker on Corporate entrepreneurship / intrapreneurship at prestigious Management Institutes and is an eminent panelist at many forums focusing on the Aerospace  Industry in India as well as the most recent topic  of “Make in India “ .

More Info
Chris Hampden
Head of International Purchasing, Civil Aerospace

Chris Hampden is Head of International Purchasing, Civil Aerospace at Rolls-Royce where he is responsible for the development of new supply chain solutions globally by supporting all Supply Chain Units to identify, develop, onboard and manage relations with potential new Aerospace suppliers for priority commodity groups across the Rolls-Royce engine portfolio. 

He has a strong career background in Asia, and was promoted into this global role in 2019, having previously held the role of Head of International Purchasing – Asia Pacific from 2016 to 2018. Both of those roles have been based out of Singapore.   

Prior to this, Chris was based in Japan during 2014 and 2015 working as a Regional Purchasing Manager, responsible for the management and development of a cross-functional Supplier Management Team to deliver world-class operational performance from key strategic partners and suppliers in North East Asia. 

From 2011 to 2014, Chris was based in Singapore as a Global Strategy & Business Development Manager for Marine Services, leading aftermarket business development and market analysis activities.  

He had previously worked out of Vietnam for two years as a Business Development Manager working on our country strategy and key projects for Vietnam, Laos & Cambodia.  

His early career saw Chris join the company on a Graduate Leadership Programme in 2007. He holds a Global Chartered Management Accountant professional qualification along with a BA (Hons) Business Studies from Bristol Business School, University of the West of England. 

More Info
Richard Aboulafia
Vice President, Analysis
Teal Group

Richard is Vice President of Analysis at Teal Group.  He manages consulting projects in the commercial and military aircraft field and analyzes broader defense and aerospace trends.  He has advised numerous aerospace companies, including most prime and many second- and third-tier contractors in the US, Europe and Asia.  He also advises numerous financial institutions on aerospace market conditions.

Richard writes and edits Teal Group's World Military and Civil Aircraft Briefing, a forecasting tool covering over 135 aircraft programs and markets.  He also writes publicly about aviation and defense, with regular columns in Aviation Week and Space Technology and at  His articles have also appeared in Foreign Policy, the Wall Street Journal, Slate, AIAA's Aerospace America, the Financial Times, Professional Pilot, and other publications.

Frequently cited as an aviation industry authority by trade and news publications, Richard has appeared on numerous television news and radio programs including ABC, BBC, Bloomberg, Reuters, CBS, CNN, NBC, NPR and PBS.  He has spoken at numerous conferences, and presents a yearly lecture to the Eisenhower School for National Security and Resource Strategy Industry Study program.

Before he joined Teal Group in 1990, Richard analyzed the jet engine market at Jane's Information Group.  He has a Masters degree in War Studies from King’s College, University of London and a Bachelors degree from George Washington University. 

More Info


AeroDynamic Advisory is an aerospace consulting firm specialising in strategy & growth, MRO, transaction support, customer satisfaction and economic development. With decades of experience and work that is underpinned with proprietary IP and analytics, AeroDynamic Advisory is trusted by leading aviation and aerospace companies for their independent and objective perspective. It contributes to the collective market understanding through conference presentations, focused surveys and white papers.